WRITING 3: MOVIES AND TELEVISION INFLUENCE PEOPLE’S BEHAVIOUR

Since TV’s advent at the end of nineteenth century, this set has got so much relevance that, nowadays, it has become a new member of many families. Although almost everyone enjoys with it, most of those who use it are youngsters and that’s the reason why many experts are worried because TV’s didactic aim is getting lower. Therefore, as a study shows, 80% of our daily learning comes from our visual capacity and that is why I think TV is able to influence people’s behaviour because of its visual and auditory stimuli combination.

First of all, in my view, cinema hasn’t got as much importance as TV as it doesn’t offer audience the comfort and the accessibility does. In fact, we only have to press a knob to turn it on so it’s not strange that changes in society depend on what is shown on the screen, because since our birth, we have been perfect imitators as we’ve learnt the vast majority of actions and behaviours, such as eating or drinking from those who are around us.

However, this doesn’t only refer to children but also, nowadays, it’s common to walk down the street and see teenagers who seem to follow a unique model. In my opinion, this loss of diversity is sad because the difference which exist among people make the world not so boring.

Secondly, although imitating isn’t negative because it’s the way that we can learn new things and consolidate our identity, this can become harmful when it deals which violent situations, sex, drugs…

A study has proved that a high and constant exposure to TV and cinema causes that a large children and teenager’s percentage solve their conflicts with violence. Consequently, I believe it’s very important that consumers and media consider the situation and try to recover their originals purposes: reporting and educating.

As I see it, TV and cinema have become the most influential entertainment media and even if they allow us an approximation to what’s happening around the world, they are also the mainly responsible of changes in society. I strongly believe it’s important to make people aware the benefits of being disconnect.